Feeling ready to get started? Then, grab a coffee (or whatever your work poison of choice is) and set that ten minute timer. If you’re doing this as a group, spend the first ten minutes chatting through the 8 boxes and take a go/no go vote. I vote…GO!!
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A Lean UX Canvas helps you turn fuzzy ideas into a shared, testable plan by making assumptions visible. It aligns the team on the user problem, what success looks like, and what you need to learn next—before you spend time building the wrong thing.
Most importantly, it highlights the riskiest unknowns so you can run focused research and make confident decisions faster.
Capture what’s happening right now: your business context, the user situation, and the core problems you’re facing. Keep it high-level—this is your “starting snapshot” before you try to fix anything.
Describe what “better” means in plain terms and how you’ll know you’ve achieved it. Include a few simple signals (e.g., fewer drop-offs, faster decisions, higher completion).
List the customer types you’re designing for and which one you’re focusing on first. Aim for 1–2 primary user groups so the rest of the canvas stays specific.
Write what users are trying to achieve (goals) and what triggers them to act in the first place. This keeps the journey grounded in motivation, not features.
Brain-dump your assumptions about users, problems, and outcomes, then place them by risk and clarity. The assumptions that are high-risk and low-clarity become your priority to test.
List potential ideas that could meet the needs and move you toward success. Keep it broad and “option-heavy”—you’re collecting possibilities, not committing yet.
Identify the one decision you can’t make confidently today because you’re missing information. Turn that into a clear research question you can answer next.
Map the next few steps as small, time-boxed milestones (what you’ll do, by when, and what “done” looks like). This turns the canvas into a plan you can actually run.
